"What we've noticed over the years," says Ariel Benaich, owner of Living 2, "is a move away from total brand loyalty. Now people are mixing a favourite brand with a $20 item. People have come to realize, that a brand name isn't everything. It's about the feel, the cut, and how you put it all together."
Located on North York's bustling Avenue Road, Living 2 offers a casual atmosphere with an eclectic mix of clothing. "We have something for everyone," says Ariel. "You can buy a sweater as expensive as $600 or as low as $60. We often get mothers in their 50s coming in with their daughters in their early 20s. They'll both find something to suit their tastes here."
