The seed was planted at an early age. As a youngster, Brad Leitch was happiest when playing the game he loved. Little did he know that deep-rooted passion for soccer (or football in his words) would be the inspiration behind the largest soccer specialty store in Canada, and quite possibly the world.
From the pitch to the president and principal of Soccer Express (Coquitlam's 10,000-sq-ft superstore), Brad has reinvented the brand to transcend the model of the average shopping excursion — it's more about creating a passion for the game.
"Most people will see the retail store as the face of the company, but we're much more than that," explains Brad. "We consider ourselves a true soccer company and maybe the only one of its kind in Canada. We have a delivery system, an experienced corporate management team, an online store, and a distribution warehouse."